The band performed live for the first time at the event, immediately before releasing their debut single "Hang You from the Heavens".

When The Raconteurs were performing in Memphis, Tennessee, Jack White lost his voice and the band asked Alison Mosshart of The Kills with whom they were touring to fill in on some songs.

Ultimately they decided to form a band with Mosshart as their lead singer, Lawrence on bass, Fertita on guitar and keyboard and White on drums.

Three tracks from Horehound ("No Hassle Night", "Hang You from the Heavens", and "Treat Me Like Your Mother") were made available as downloadable content for the Rock Band video game series on the same day as the North American release.

Jack White co-directed a short documentary about The Dead Weather called "Full Flash Blank".

It contains exclusive interviews of the band members and performances of "60 Feet Tall", "I Cut Like A Buffalo", and "Treat Me Like Your Mother".

"Full Flash Blank" aired on Channel 4 straight after the showing of "Later... with Jools Holland" which featured The Dead Weather performing their first three singles.

"Open Up (That's Enough)" and its B-side, "Rough Detective," were released exclusively in this format through the label's record subscription service, The Vault.

[11] The third single in advance of the album, "I Feel Love (Every Million Miles)," was made available for download on August 21, 2015.