The British public were deeply disturbed [1] and started a petition to the Prime Minister to intervene and put pressure on EU institutions and the Bulgarian government to solve the problem.

Many British, Bulgarian and international charities intensified their work effort to solve the problem with abandoned children in the country.

The case of Mogilino resembles the campaign publicising the conditions in the Romanian orphanages in the early 1990s.

"It is not right that the whole of Europe be antagonised against Bulgaria because of a well-manipulated and skilfully edited documentary on a home being prepared to close down, such as Mogilino,” the makers said.

[3] The Mogilino Children's Institution finally closed on 1 October 2009, following further pressure from the BBC and the EU.