MONY Group plc, trading as Money Supermarket, is a British company which specialises in technology-led money-saving platforms including several price comparison websites.

[4] In the late 1990s, Nixon realised that the introduction of easy access to the internet would create opportunities for web-based businesses.

[3] As Cameron had been recruited to run the IT side of Mortgage 2000, there was no longer a full-time role for him and, from 2002, he simply became a silent partner in the business.

[8] In 2002, the company appeared in The Sunday Times' Fast Track 100, and it was also the 80th fastest growing tech business in the United Kingdom in the period from 2000 to 2002.

[6] Later that month, the company was the subject of an initial public offering on the London Stock Exchange at a price that valued the business at circa £1 billion.

[23] On 19 October 2021, Moneysupermarket announced it was acquiring Maple Syrup Media, the owners of the UK cashback website, Quidco.com.

Previous ads featured comedian Omid Djalili, former Labour MP John Prescott and X Factor stars Jedward.

[30] Moneysupermarket has a research arm: it has released statistics suggesting that the UK wastes £1.6 billion on energy bills each year from leaving devices such as televisions on standby.

[37] In August of the same year, the "Epic Elephunk" walked around Manhattan with "Graeme" riding on its back; again he was described as "so Money Supermarket"; the soundtrack was "Word Up!"

[38] In January 2015, another advertising campaign was launched featuring a man named Dave (played by Michael Van Schoik), walking down a street in L.A, dressed in a shirt, suit jacket, denim hot pants and high heels.

He alongside two other people, struts confidently to the song "Don't Cha" by the Pussycat Dolls, while showing off his prominent rear to stunned onlookers, including Sharon Osbourne.

[43] Despite the potential negativity, the company's new Chief Executive stated that he believed the 2,500 complaints showed their adverts had people talking about the brand.

[48] In March 2019, a new campaign, in tandem with a new logo, was launched featuring a parachuting cat and was narrated by comedian and voice over artist Matt Berry.