Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s.

While companies like AMT and MPC focused almost exclusively on cars, Monogram and Revell were more diversified, offering aircraft, naval craft and other military vehicles.

[4] Examples of vintage auto offerings were a 1930s Rolls-Royce Cabriolet with rumble seat, a 1930s Packard Phaeton, and a 1941 Lincoln Continental.

In the 1970s, however, Monogram started to focus more on hot rods and customs and, in 1961, was the first company to hire a well-known automobile stylist, when Darryl Starbird was brought on board.

[8] Similarly, AMT hired customizers George Barris, Alexander Brothers, and Bill Cushenbery, and MPC had Dean Jeffries.

[9] When the company was bought by Mattel in 1968, custom vehicles designed by Daniel and others were seen in both small and large sizes in Hot Wheels diecast - and then in Monogram kit form.

Examples seen in both Hot Wheels and Monogram venues were the Ice-T, the Red Baron, the Paddy Wagon, the S'cool Bus, the Sand Crab, and the T'rantula (even made by Mattel subsidiary Mebetoys of Italy).

Models of later vehicles were also common in this series, like the sleek "Street Fighter", a Daniel-designed '60 Chevy panel truck powered by a Camaro Z/28 engine (Quicksilver was another variation of the same kit), and the 1955 Chevrolet Bad Man gasser.

Monogram offered a variety of more official race cars as well, again often leaving foreign vehicles to Revell which had established a Germany subsidiary.

Monogram examples were Tom McEwen's Duster funny car, and its rival the Plymouth Barracuda driven by Don Prudhomme.

[citation needed] After Revell was merged with Monogram, company headquarters was moved a short distance to Northbrook, Illinois.

In the early 1990s, Revell-Monogram embarked on an experiment that tried to match historic modeling logos with a CD-Rom racing car game.