Monster Munch

Monster Munch are a British baked corn snack created by Smiths in 1977 and manufactured by Walkers.

[1] Flavours include Roast Beef, Pickled Onion and Sweet and Spicy Flamin' Hot.

The other represented the gangly, long-tongued Pink Monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down.

Alongside the returning Pickled Onion and Flamin' Hot (Mega Monster Munch only), two new flavours, Beef Burger and Spaghetti Sauce, were introduced.

[7] In August 2001, Walkers announced a special Halloween variant of the Pickled Onion flavour that could turn the consumer's tongue blue, and was promoted with The Beano and The Dandy comics and three ten-second spots that would air on Boomerang.

On 21 April, another limited edition variety - "Vanilla Ice Cream" flavour was sold for 16 weeks[12] and was released to a mostly negative reaction.

Unlike any other Walkers product or any crisp for that matter, this variety was not savoury and swapped the salt with sugar.

[15] In February 2007, Walkers announced they would relaunch their snack range, including Monster Munch.

The relaunch reflected the addition of Sunseed Oil to the product, similar to the refresh of the main Walkers Crisps range the year prior.

[20] A product called "Mega Monster Munch Webs" was sold starting from Halloween in September 2013 and came in a bacon flavour.

In 2016 Monster Munch Pickled Onion was voted the champion of the World Cup of Crisps.

In August 2019, the packaging was updated alongside other Walkers Snacks, to inform about a reduction in plastic used on the packet.

The programme also looked at the production of Monster Munch at the Walkers Skelmersdale factory, including the raw ingredients, the extrusion process and flavouring.

[23] On 1 July, Walkers announced the "Yummy With" range of lower-salt snacks made with chickpea flour.

[25] In New Zealand, the major potato crisp brand Eta made a baked corn snack with the name "Monster Munch" and manufactured since the late 1980s.

Monster Munch pickled onion flavour
The original Monster Munch monsters as featured on a promotional badge from the 1980s
Monster Munch in France