[4] The Tudor trademark was registered in 1926 by Swiss watchmaking company Veuve de Philippe Hüther on behalf of Hans Wilsdorf, founder of Rolex watches.

[9] The adoption of the Oyster case and self-winding rotor facilitated Tudor's move into the production of tool watches.

[11] Over the years the Submariner line adopted various features such as the "big crown" and "snowflake hands" (which have been reintroduced in for Tudor's current catalogue).

[12] 1957 saw the launch of the Tudor Advisor, which incorporated an alarm complication,[13] the first Oyster model to amplify sound.

2011 saw the release of the Tudor Heritage Advisor alarm watch, the Fastrider Chronograph, and the Clair de Rose collection for women.

As of its release in 2018, it is only available without date display and carries the same specs of movement speed, material use, structure and power reserve as the 5602.

Tudor's fabric straps are woven by a passementerie manufacturer near St.-Etienne, the centre of French silk weaving since the 15th century.

The same firm also makes ribbons for Vatican medals as well as decorative trimmings for haute couture houses, including Chanel.

In 1947, one year after the official launch of Tudor Montres SA, the shield was removed and the rose appeared alone with the brand name.

[37] In 1953, Tudor launched a campaign based on robustness tests of the Oyster Prince and its endurance in difficult conditions.

[9] As time went by, Tudor began narrowing its focus on watches with a more technical design inspired by dangerous professions.

[5] A major brand relaunch took place in 2009, with a new product line, Tudor Grantour, featuring a new advertising campaign "Designed for performance.

In 2017, the "Born To Dare" campaign was launched, featuring David Beckham, Lady Gaga, and Jay Chou and a partnership with the New Zealand rugby team All Blacks and their player Beauden Barrett.

Tudor reprised its role as Official Timekeeper and was also a main sponsor of the Rugby Union World Cup held in France in September/October 2023 [39] Tudor watches are marketed and sold in many countries around the world including the United States; Australia; Canada; India; Mexico; South Africa; some countries in Europe; South Asia; the Middle East; and countries in South America, particularly Brazil, Argentina, and Venezuela.