He also caused controversy by publicly projecting on the chest and backs of six half-naked ballerinas two video spots: one a popular Coca-Cola TV ad in which a polar bear played with a baby seal and shared a Coke with it while in the opposite one polar bear hunts and bloodily devours a baby seal, he named the piece Bearshit.
Since December 2015, Tenembaum leads a morning radio show called El Observador Internacional, in which he analyses the landscape of international politics.
Concurrently, Tenembaum's philosophical work started with a virulent critique of "Illusions", which is the term he uses to dub States, Religions, Families, and other such juridical persons.
His is a deconstructive critique revolving around the fundamental claim that these Illusions are nothing but onerous fever phantasms spawned by each physical person's terror of death, or ATD (after its Ancient Greek initials Auto-Thanatos-Deimia).
According to him, behavioral modernity, depends not only upon ATD and Illusions, but also upon the neuro-physiology that explains the pain, relief, pleasure, memory, anticipation, and other rival contenders for the very limited attentional span of human animals.