Initial hype from the watch's release led to long queues in Australia, Canada, Italy,[3] Japan, Switzerland, and the United Kingdom.

Long lines formed outside Swatch stores in major cities worldwide,[8] including New York, London, Paris, Tokyo, and Zurich.

The release quickly gained viral attention on social media, with many praising the collection for making an iconic design more accessible.

Critics also lauded its bioceramic material and playful reinterpretation of the Speedmaster's heritage, cementing the MoonSwatch as a cultural phenomenon.

According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.