The company had a venerable reputation among the buying public, as it was known for fully assembled, easily affordable mid-level cars using high-quality parts.

Often this meant the manufacturing process required more human intervention, leading to operating losses.

Mooers designed a 4-cylinder overhead camshaft engine and with a four-speed transmission and aluminum bodywork, the Moon was a luxury car at $3,000 (equivalent to $98,100 in 2023).

Joseph Moon died in 1919 and was succeeded by his son-in-law and Vice President Stewart McDonald.

Moon Motor's peak production year was 1925 when the company produced 10,271 vehicles and the prices ranged from $1,195 to $2,540 (equivalent to $44,129 in 2023).

[3] Diana motor repair claims and the need to refund government payments from World War I caused a near million dollar loss in 1926.