[citation needed] In April 2011, over 3.5 million websites had been built using Moonfruit's point-and-click interface and drag-and-drop templates.
On 16 May 2012, Yell (the British Yellow Pages publisher) acquired Moonfruit in a deal worth £23 million.
[9] In 2013 Moonfruit's Flash-based platform was adapted to render sites in the HTML 5 format to enable website presentation on devices not supporting Flash, such as iPhones and iPads.
In celebration of their 10th birthday, they offered Twitter users the chance to win an Apple MacBook Pro by tweeting their tag, "#moonfruit".
This campaign was successful enough to keep the #moonfruit tag at the top of the trending topics for an entire week and garnered some media attention.