[1] Donovan admired the perceived effectiveness of Nazi propaganda and saw the United States' lack of similar operations as a significant weakness.
In a speech delivered by then Colonel Donovan, he cites the specific importance of the psychological effect of both physical action and communication in warfare: "The element of surprise in military operations, which is psychological warfare translated into field tactics, is achieved by artifice and stratagem, by secrecy and rapidity of information, by mystifying and misleading the enemy.
[6] In a document outlining the purpose of the OSS to President Roosevelt, he wrote the following: "Espionage is not a nice thing, nor are the methods employed exemplary.
[2] The Morale Operations Branch gained a great deal of its early sources of information through its liaison relationship with the British Political Warfare Executive.
[8] This relationship was to continue for the duration of the war, and would vary in intensity given the particular inclinations of various officers involved with Morale Operations in the OSS and their British counterparts.
Among other US media notables enlisted to serve the government during the war, playwright Robert E. Sherwood played a large role in determining the character and functions of both the OWI and MO Branch.
[10] Sherwood served as an advisor to both organizations, and contributed greatly to many of Donovan's plans for coordinated psychological warfare against the Axis powers throughout the war.
Archibald MacLeish, another luminary of the American media community also served a critical role in advising both the MO Branch and OWI, serving as the director of OWI's Office of Facts and Figures[11] and as senior advisor to OSS's Research and Analysis Branch on matters pertaining to Psychological Warfare strategy.
The central focus of this leaflet campaign was twofold - both to demoralize the German military by presenting them with odds that cannot be overcome, and instilling a sense of inferiority in the industrial workers that made up Germany's wartime manufacturing base.
[2] A third pamphlet ordered soldiers to carry out the evacuation of civilian populations by force (Morale Operations hoped that this would create traffic congestion and clog supply lines).
The letter included claims that government had drafted civilians into the military, that young teenagers were becoming pilots after only a few weeks of training, and that loved ones back home were sacrificing their health to promote the Nazi cause.
[2] The Morale Operations branch created the Das Neue Deutschland newspaper to appear as if a fictional clandestine peace party in Germany had written it.
[2] The Harvard Project created a four-page weekly business publication, Handel and Wandel, which appeared to analyze world economic news.
The leaflet suggested that if Germany expelled the Nazi regime, Allied and German businessmen could work together to defend capitalism from an impending wave of Bolshevism.
[2] Soldatensender was a Morale Operations grey radio station that broadcast anti-Nazi propaganda hidden in news, music, and entertainment.
During the Joker Campaign a Morale Operations agent, pretending to be Beck, broadcast several messages from London to German soldiers and civilians.
An agent claiming to be Hoffman, a German commander and the son of the general who signed the Brest-Litovsk Treaty, broadcast messages on a nightly basis.
[2] In coordination with the British PWE, MO Branch made significant use of carefully formulated rumors in order to cause confusion, sow distrust and ultimately incite revolt or assassination attempts in Axis occupied territory.
MO Branch and PWE collaborated regularly on lists of 'sibs' (rumors) to be injected into mass media by recruited agents or to be used as themes in Allied-controlled propaganda outlets.
In addition to his wartime service to the OSS, he contributed readily to the body of academic knowledge on the psychology of suggestion, rumors and lies in many scholarly publications.