More Retail[1] was previously known as Aditya Birla Retail Limited when it was part of the Aditya Birla Group[2][3][4] before More was sold to investors led by Samara Capital and Amazon.

More Retail Limited also provide customers products under its own labels.

[5] 1986 - K Anjaneyulu and his wife established Trinethra Super Retail, a Hyderabad-based supermarket chain.

Trinethra Super Retail had over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala.

Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to a group of investors led by the private equity firm Samara Capital & E-Commerce company Amazon.