The movement said it would support any candidate from any party who backed its values and pledged to advance them in Parliament:[5] Following the result of the 2016 UK referendum on EU membership, in which the country voted to withdraw from the European Union, there was considerable media discussion concerning the future of the British centre ground.

[6][7] Press rumours of a split in the Labour Party had occurred since Jeremy Corbyn's election as leader in 2015; this intensified after pro-EU members of his shadow cabinet resigned in protest of his allegedly weak support for the Remain campaign, leading to a leadership challenge by Owen Smith.

Paddy Ashdown, the former leader of the Liberal Democrats, wrote an article in The Times accusing both parties of failing to provide reasonable solutions to the issues afflicting communities across Britain.

[8] More United was founded in July 2016 by a team drawn from business, academia, and politics: Austin Rathe, Bess Mayhew, Corinne Sawers and Maurice Biriotti.

This campaign received endorsement from 19 of the UK's most prominent deaf and disabled people, who came together from across the realms of business, entertainment, academia and politics to publish an open letter of support in The Sunday Times.