Mornflake is a British brand of oat and oat-based breakfast cereals launched in 1941 in Crewe, Cheshire.
The Mornflake brand was first launched in 1941 by the Lea family at the height of World War II.
The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder.
[2] Mornflake Oats is the official shirt sponsor of football teams Crewe Alexandra F.C.
[3] The Mornflake logo has appeared on Crewe shirts since 2005,[4] making it the longest continual agreement in the EFL,[5] and October 2024 saw the 1,000th game since Mornflake's shirt sponsorship began.