Ready Brek was originally produced by J. Lyons and Co., created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons.
The brand was purchased by Weetabix in June 1990,[1] and it is more popular in autumn and winter.
Ready Brek had the slogans "Central heating for kids" and "Get up and Glow", and television adverts during the 1970s and 1980s showed children walking to school with a superimposed radiant glow.
The voice over for the commercials was provided by Jon Pertwee.
In 2017, Ready Brek teamed up with Walker Books' popular children's book and brand, We're Going on a Bear Hunt to run a campaign promoting getting outdoors and adopting a healthy, balanced lifestyle.