[5] Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics.

[1] In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners with additional investors Susquehanna Growth Equity and Lupa Systems.

After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey).

[34] The website FiveThirtyEight also found that Morning Consult, along with other prolific online polling firms, did not have a strong house effect (the tendency of a pollster to favor a political party) in the 2016 election.

[35] In November 2024, Morning Consult announced a new suite of AI tools including a chatbot, based on training using the company's 30 million survey interviews of audience, brand, economic and political perceptions.

[25] Morning Consult launched its Economic Intelligence product in the fall of 2019, and in the spring of 2020 as it began to identify the dip in consumer confidence with the continued coronavirus outbreak.

[40] The data is regularly referenced in the media, with past citations including The Associated Press,[41] The New York Times,[42] The Wall Street Journal,[43] and The Washington Post.

[44] Morning Consult Political Intelligence is a tool designed to track the approval ratings of government leaders in many different countries, such as Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, France, Germany, India, Ireland, Italy, Japan, Mexico, the Netherlands, Norway, Poland, South Korea, Spain, Sweden, Switzerland, the United Kingdom and the United States.

The tool receives regular updates with the latest data for all the countries and offers real-time insight into the shifting political dynamics around the world.