Morris Brothers

Morris Brothers was a retail clothing store that became a New York City fixture between its World War II-era founding and its closing in 2007.

Located from 1981 at Broadway and West 84th Street in Manhattan, the establishment was an Upper West Side retail institution alongside the likes of Zabar's delicatessen, the Thalia movie theater, and the Murder Ink bookstore.

Morris Brothers became best known for its sale of summer camp clothing, often to generations of the same family.

Labeling summer-camp wear with children's names become a hallmark, creating a tradition that helped retain as customers former New Yorkers who had moved to the suburbs.

[1] Proprietor Barry Krumholtz, son of founder Morris, told the press in May 2007 that landlord Eagle Court LLC had scheduled a rent increase from $600,000 annually to $1.5 million,[2] necessitating a shutdown by the August 2007 lease expiry date.