The brand name Moser-Roth was registered in 1902 and the company had the largest chocolate factory in Stuttgart in the 20th century, employing as many as 550 people in about 1910.

[1][2] Karl Haller of Stuttgart acquired the Moser-Roth brand name in 1947 and in 1948 resumed production in the Obertürkheim section of the city.

[2] After his death his obscure Haller company was acquired by Melitta; chocolate production continued until the 1970s, after which the Moser-Roth brand name passed through various owners, being finally sold to Storck.

[2] Since June 2007 Storck has produced chocolate for Aldi at Moser-Roth GmbH, located in the Berlin borough of Reinickendorf.

Moser-Roth is Aldi's premium brand of chocolate;[3][4] it received an award from the German Agricultural Society in 2007.