The company provide these customers with advice and guidance to establish a more personal relationship.
Usually, most valuable customers are rewarded with discount or membership cards that give them specific privileges.
These rewards help the business to generate more revenue as the customers will purchase more of products/services due to given benefits.
Sales that are made in off-peak seasons may be more profitable because they fill unused production capacity or may be done at a slightly higher price.
Referrals and buzz: nowadays, consumers tend to trust peer reviews, posts in social networks and tweets more than corporate advertising.
The research done by Gartner shows that the 80% of company's profit come from 20% of existing (loyal) customers.
[6][9] Regular loyal customers can be the key to success aspect in the highly competitive market.
If the company builds a strong brand image, which helps to retain valuable customers, then it can make it resistant to competitive forces.