[3] It focuses on the mother-daughter duo's strong relationship, and references how the singer's mother, Tish Cyrus, told her she'd "make it", singing: "I put my back into it, my heart in it/So I did it, yeah I did it.".

[7] The video is about the woman’s body—the right to own your own body and make it free from the male gaze, in any way shape and form, [...] It’s a broad message, and we’re not trying to be dogmatic.

Cyrus' red latex catsuit, calls back to the memorable outfits worn in Britney Spears' "Oops!...I Did It Again" and Lady Gaga's "Bad Romance" videos.

She also appears wearing a gold armor while atop a horse, holding a sword à la Joan of Arc.

"[7] In coordination with the video drop, Cyrus shared 18 posts on her Instagram account that featured statements from those who make cameos.

Thousands of women took the streets to demand decriminalization of abortion with phrases inspired by the verses of the song such as "Don't mess with my freedom" written on posters.

The phenomenon had several pictures circulating the internet, as well as videos of the protesters singing the song, and was also shared and endorsed by Cyrus on her social media.