Send It On (Disney song)

The song was released on August 11, 2009, by Walt Disney and Hollywood Records as a promotional charity single in order to benefit international environmental associations.

The song received mixed reviews from critics, who noted the lyrics make no mention of the environment.

The corresponding music video has all four acts singing into microphones on top of a brightly lit stage and running across a park setting where many children are following them.

Initially known as "Pass It On", the song was written by Adam Anders and Nikki Hassman in collaboration with Peer Åström.

[1] Each person shared their opinion in regards to the song and Disney's Friends for Change in an interview with Access Hollywood.

[2] Lovato stated: "It's very important to us to be good to the environment" and that the song is a part of a "big movement" that they are attempting to achieve.

[3] The song is sung from a first person viewpoint, allowing an audience to "internalize" the message—which involves everybody—by singing the word "we" together.

The overall theme and message of the song is to encourage to pass on the environmental pledge; this can be heavily interpreted from the lines: "Just one spark starts a fire.

said that the song was Disney's take on "We are the World" by a super-group billed as USA for Africa, a group which included successful acts such as Michael Jackson and Diana Ross.

[5][19] The music video, directed by Michael Blum and Tracy Pion, begins with Miley Cyrus and Nick Jonas sitting on the edge of a dark stage where Nick, also playing the acoustic guitar, and Miley singing the first verse.

The ending of the video follows the entire group running out of a large stage door and through a "park-like" setting while finishing the song.

The video ends with the group jumping onto and sitting on a couch in the middle of the park with the crowd stopping in the background to watch the sunset.

Left to right: Joe Jonas , Demi Lovato , Nick Jonas , Miley Cyrus , Selena Gomez , and Kevin Jonas singing into their microphones on top of a stage in the "Send It On" music video.