[3][4] It was an initiative under Operation Flood, a dairy development program aimed at making India a milk sufficient nation.

It originally focused on Delhi and other parts of the National Capital Region (NCR),[4] and has 1500 milk booths and 300 safal outlets in the market.

Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually.

Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports fresh fruits and vegetables (grapes, banana, gherkin, onion, etc.

[4] Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi) In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to ₹25,000 crore in the next five years from this segment which was around ₹10,500 crore in year 2019.

[4] Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo.