The show is made up of a series of educational live-action and animated segments, with a cast of six recurring characters who introduce classic nursery rhymes and other songs to children through catchy tunes, play, and interactive lessons.

Each episode of Mother Goose Club contains multiple segments and follows a cast of six main characters—Baa Baa Sheep, Eep the Mouse, Little Bo Peep, Jack B. Nimble, Mary Quite Contrary, and Teddy Bear—who sing and dance to a variety of nursery rhymes and original songs.

[4] The program's emphasis on words is designed to help young children learn early language skills, while rhymes and melodies encourage song participation and physical movement.

[1] Mother Goose Club videos were initially uploaded to YouTube for the purpose of sharing content with industry professionals but developed an unexpectedly large following among the general population.

[8] Beginning that year, Sockeye Media started presenting the Mother Goose Club series at both MIPCOM and MIPJunior, international conferences that bring together entertainment content players worldwide.

[17] In 2017, Sockeye Media, together with developer Story Toys Entertainment (now Touch Press Inc.), created an app that brought Mother Goose Club books, videos, and games to iOS mobile devices.