Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America.

The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies.

[7] In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.

[16] In July 2018, Lyft announced that it would acquire Motivate and continue to operate it as a standalone business.

[3][4][5] Motivate currently operates eight systems in public-private partnerships with local governments: Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions[29][30] for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.