[1] Motivate Canada works with both Aboriginal and non-Aboriginal Canadian youth to develop their desire and capacity to follow their dreams.

Wilson wanted to inspire young Canadians to follow their dreams and gave motivational presentations in elementary and high-schools throughout British Columbia.

Today, the ESTEEM Team counts dozens of Athletes Role Models engaging youth throughout Canada including: Alisha Tatham Brampton, Ontario - Team Canada Basketball, Amber Konikow - Sudbury, Ontario - National Boxing Champion, Kent Brown Winnipeg Manitoba, National Team Boxer, Corey Robinson - Halifax Nova Scotia, National Team Wrestler, Mark Hatfield - Ottawa, Ontario CIS, CFL & NFL Football, Darin Kyle - Ottawa, Ontario World Dance Champion, Benoit St-Amand - Montreal Quebec, Paralympic Gold Medalist, Sledge Hockey, Brian Nugent, Isabelle Turcotte Baird, Claire Carver-Dias, Olympic Bronze Medalist, Graeme Murray, Rob Cox, Chelsea Lariviere, Josh Vander Vies, Jennifer Joyce - Kamloops British Columbiam, National Team, Athletics (Hammer Throw), Kieran Block - Edmonton, Alberta, Team Canada Sledge Hockey, Keely Brown - Edmonton, Alberta, Team Canada Ringette, Cheryl Bernard- Calgary, Alerbta, Olympic Silver Medalist Curling, Kia Byers - Saskatoon, Saskatchewan National Team Canoe/Kayak, Mike Jones - Squamish, British Columbia, National Team Mountain Bike Adam Kreek - Victoria, British Columbia Olympic Gold Medalist - Rowing, Cheryl Pounder - Mississauga, Ontario, Olympic Gold Medalist - Ice Hockey, Dave Durepos - Fredericton, New Brunswick - Paralympic Gold Medalist, Wheel Chair Basketball [2] The GEN7 [2] program follows a similar role-model philosophy.

After participating, ACTIVATORS plan and implement their projects, which usually focus on community sports, with the support of Motivate Canada staff members.

The program supports community-driven physical activity initiatives and launched a website to serve as a hub for Aboriginal sports and recreation in Canada.