MotoMaster

MotoMaster is the in-house line of automotive products sold exclusively at Canadian Tire stores.

The 'Mastercraft' sub-brand is their mid-level tool-line, such as screwdrivers and socket sets, while Mastercraft Maximum is their premium tool brand.

[2] JobMate is a rebranded product line for entry-level tools sold by Canadian Tire.

For example, in early 2003, the line of MotoMaster spark plugs were fully discontinued in favour of carrying only brand names such as Champion, NGK, AC Delco, and Bosch.

One reason for the gradual reduction of the MotoMaster line is the existence of the PartSource chain, of which 63 locations are fully owned and operated by the Canadian Tire Corporation as of May 2007.