Motor-Kritik

In order to revitalize the magazine, the publisher assigned the young progressive engineer and critical automotive journalist Josef Ganz as editor-in-chief.

Josef Ganz used Klein-Motor-Sport as a platform to criticize heavy, unsafe and old-fashioned cars and promote innovative design.

‘With the ardent conviction of a missionary’, so post-war Volkswagen director Heinrich Nordhoff would later say, ‘Josef Ganz in Motor-Kritik attacked the old and well-established auto companies with biting irony.’[1] These companies fought against Motor-Kritik with lawsuits, slander campaigns and an advertising boycott.

However, every new attempt for destruction only increased the publicity for the magazine and Josef Ganz firmly established himself as the leading independent automotive innovator in Germany.

His position was taken over by his colleague Georg Ising, who remained editor-in-chief throughout the Second World War until the termination of the magazine in 1945.

Front cover of Motor-Kritik magazine, issue 4, February 1933, showing the innovative chassis of the Standard Superior designed by its editor-in-chief Josef Ganz