[2] The Motor Cycle—which was launched by Iliffe in April 1903—coined the slogan on its masthead: "Established in 1903 and for over six years the only paper solely devoted to the pastime".

[4] He was a dispatch rider in the First World War and had a successful racing career with Rudge, Sunbeam, and Norton, winning the Ulster Grand Prix in 1928.

In his first-page article of the last magazine-format of Motor Cycle dated 3 August 1967, editor-in-chief of the new venture Harry Louis[10] stated: "Besides bringing two famous, long-established publications together, we are uniting the star writers on both into one team operating from Dorset House.

These enthusiasts who, basically all-rounders but with specialized interests when they punch their typewriters, form the most experienced, knowledgeable and liveliest bunch of motor-cycling journalists ever in our field.

With about twice as much space as in this issue, the new Motor Cycle brings you all the features you expect plus much more extensive coverage of sport and news.