Advertising slogan

[6][7] Some slogans are created for long term corporate identity processes, while others are interested in specific limited-time campaigns.

Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared.

Slogans can serve as connection points between community members as individuals share pithy taglines in conversation.

[8] In contrast, if an individual is unaware of a popular slogan or tagline, they can be socially excluded from conversation and disengage from the discussion.

[8] Advertising slogans as a system of social control include devices similar to watchwords, catchwords, and mottoes.

[2] However, proponents argue if taglines enter everyday public discourse, the company's market influence could exponentially increase.