Written and produced alongside Tommee Profitt, it was released on March 9, 2023, as the second single from his fifth studio album Hope.
In the lyrics, NF reflects on the choices he made in the course of his career,[1] particularly his refusal to follow conventional ways to become a celebrity in music[2][3] (such as rejecting the desires of his record label)[4] and having been successful nevertheless from his own career path of focusing on authenticity rather than fame,[1] while also poking fun at the music industry and Hollywood.
[3] Shot in Nashville, Tennessee, it features the appearances of nearly a thousand fans of NF from around the world who volunteered as extras in the shoot.
[1][5] The video sees NF attending a mock industry awards show,[2][5] sporting an all-beige tracksuit paired with a hat and shoes of the same color while everyone else is dressed formally.
He causes trouble there, such as poking fun at others as he walks the red carpet, running in circles around other attendees, stealing the mic from a reporter, and standing in the way of the camera lens.