[2] NF raps about his growth as an artist, dealing with fame and his new found success.

He discussed his success in an interview with New Musical Express:[4] "Honestly, for me I think it's just being myself and being authentic.

For me personally, as a listener, there are certain songs where I'm just like: man, I know that person was really feeling that... And so what I've realized is I just went in writing and being myself, and then there are so many people out there who feel like me and want to say the things that I have to say but maybe don't know how to say them.

"The official music video was released on January 18, 2018, on NF's Vevo channel.

[5] The video showcases NF rapping in a dark alleyway.