Arsenault came to Mount Allison from the New Brunswick Golf Association, where he served as executive director for seven years.

The Flying A became synonymous with Mounties athletics, and was arguably the most recognizable aspect of the department and the university.

In 2011, the university's administration undertook a re-branding initiative that would be campus-wide, stretching into the athletics department as well.

During the 2012 AUS Women's Hockey Playoffs, a new movement emerged on the Social Media website Twitter, when it is believed the phrase #MountiePride was first used in a popular fashion.

The program has also featured a Hec Crighton Trophy winner, Éric Lapointe, who won the award twice and was elected into the Canadian Football Hall of Fame based on his university career with the Mounties.