Having arrived over the course of the century, many Jewish traders, craftsmen and entrepreneurs were less attached to traditional working models, and thus played a major role in innovating the Swiss watch industry.

[6] In 1983, the company was purchased by North American Watch Corporation, founded by Gedalio Grinberg,[7] a Cuban-born Jew who fled Fidel Castro's Marxist Revolution in 1960 with his family.

His son, Efraim Grinberg, is the chairman and chief executive officer of Movado Group, Inc.

On February 23, 1999, Movado Group, Inc. completed the sale of Piaget's business to VLG North America, Inc., for approximately $30 million.

Influenced by Bauhaus, the watch dial has a very simple design defined by a solitary dot at 12, symbolizing the sun at high noon.

The bronze sculpture with granite base, located outside Lincoln Center in New York City, was dedicated on May 19, 1999.