Movin' (brand)

The name is a registered trademark of Alan Burns & Associates, a radio consultancy firm based in Perdido Key, Florida.

In most of the markets where the "MOViN'" stations were located, a series of television commercials featured women dancing to a montage of rhythmic hits.

Meanwhile, others began using a more current based model, as KMVQ/San Francisco, California and KYMV/Salt Lake City, Utah took their direction even further, both evolving to top 40 Mainstream in 2009.

Its former sister station, KMVK/Dallas, Texas, evolved to Spanish hot adult contemporary in February 2009, followed by WMUV/Jacksonville, Florida's flip to classic country that same month.

Louis, began shifting towards an adult Hot Hits/CHR top 40 direction in 2007, only to drop the format in October 2008 for Christmas music until January 2009, when they flipped to sports radio.