Filming for series one started in July 2007 and the show began airing on ITV on 10 January 2008, continuing at 9 pm on Fridays thereafter for twelve weekly episodes.

[6] A six-episode second series of Moving Wallpaper was commissioned and began airing on ITV on 28 February 2009, again in the Friday 9 pm slot.

The companion soap Echo Beach was cancelled, however, and the storylines of series two instead revolved around a "zombie show" called Renaissance.

Moving Wallpaper storylines revolve around a crazed producer, Jonathan Pope (played by Ben Miller), trying to hold together an assortment of egotistic and neurotic writers and actors through the vicissitudes of Echo Beach production (series one), while simultaneously fighting off his bitchy boss.

Prior to Echo Beach star Susie Amy's promotion to series regular, Jonathan Pope comments that he will "bump" the writers credit in all future episodes in order to facilitate this.

Media reviews for Moving Wallpaper were largely positive (though the series one companion show Echo Beach was received less favourably).

[21] The Mirror was less enthusiastic, however, saying "Moving Wallpaper remains a laboured in-joke at its own expense",[22] and celebrity website Hecklerspray agreed describing it as being "merely millimetres away from being the epitome of mediocre, easy watch television.