Founded in the early 1970s to make a pioneering coffeemaker, Mr. Coffee established itself as the industry's top-selling brand through a promotional relationship with former New York Yankee great Joe DiMaggio, a Major League Baseball Hall of Famer held in high regard by that era's consumers.

[2] It subsequently expanded into other kitchen products, such as a related tea maker, juicer, and food dehydrator, and integrated wireless technology into a "smart" version of its coffeemaker.

[3] Vincent Marotta and Samuel Glazer founded a company in Cleveland, Ohio[4] focused on coffee delivery called North American Systems (NAS) in the early 1970s.

Wide variation in both heat source temperature and how long individual users allowed the percolation cycle to go on often resulted in bitter and burned tasting coffee.

In the 1980s, Mr. Coffee endured a leveraged buyout and two significant changes in ownership before being acquired by Health O Meter Products, Inc. (eventually known as Signature Brands USA) in 1994.