Along with U.S. Route 501, Farrow Parkway, Harrelson Boulevard and 21st Avenue North, the upgraded road is one of five major entrances into Myrtle Beach.

So did Horry County Council, which was responsible for a section of the road west of the Myrtle Beach city limits.

[3][7] The park at Ocean Boulevard and Mr. Joe White Avenue was dedicated to the Justin Plyler, co-founder of Gay Dolphin Gift Cove, at the Sun Fun Festival on June 3, 2005.

[8] With the opening of the Myrtle Beach Boardwalk in 2010, Plyler Park became the location of a concert series called "Hot Summer Nights".

White died December 23, 1997, at age 87 and was highly regarded by Myrtle Beach residents of all races and backgrounds.