This was also Rajkumar's first full- fledged colour movie in the social drama genre and second overall after Sri Krishnadevaraya which also released in the same year.

Kumar who is the proprietor of a profitable Sugar Factory aims to bridge the gap between the rich and the poor due to which he decides to work as one among them.

Kumar falls in love with that girl, Saroja, daughter of a wealthy, Shyaamarayaru, but not before pledging to quell the arrogance of her illiterate mother, Radhabai.

When he learns that she wholeheartedly loves the Driver Raja, he reveals the truth to her and her father's role in the play.

Meanwhile, Shekhar, the good for nothing brother of Kumar who has taken to drinking and gambling is used by a crooked Nagappa to exhort money.

He not only reforms the people but also manages to make it big in the field of agriculture with their help earning the honorary title of Annavru.

Kumar takes the identity of Farooq Baba to warn and guide his siblings but fails miserably.

He further announces that the ownership of the factory would belong to every employee working there and proceeds to move towards village life along with his wife.