[1] The pageant was created by House of Twitch and has produced notable figures in the entertainment sector, including Mister Africa International, Emmanuel Umoh, (1st Nigerian to win Mr Africa), Yemi Cregz (Big Brother Housemate), Alvin Abayomi, Hermes and Gedoni (Big Brother house mates), Nollywood Actor Jidekene (from living in Bondage) Zeal (Mercedes Benz Fashion week), Zander (Dubai Fashion week) and several others[2] The current title holder is Daniel Olatunji[3] Every year contestants are being selected from all 36 states in Nigeria and the FCT to contest for the title.
As at 2023, the winner of this pageant gets a cash prize of 5 million naira, a car, scholarship to Royal Arts Academy, becomes an ambassador to top fashion labels, and also represent Nigeria at the Mister Africa International.
[6][5] The maiden edition of the Mr Ideal Nigeria competition was launched in 2010 and was held in Akure and has since then become an annual event and a life changing one for its participants.
[7] The Mr Ideal Nigeria 2012 raised money for children who have been affected by the recent bombings in the country in partnership with Project Friendship Initiative.
[8] Some notable persons that emerged from Mr Ideal Nigeria are; Emmanuel Umoh (1st Nigerian to win Mister Africa), Yemi Cregz (Big Brother Housemate), Alvin Abayomi, Hermes and Gedoni (Big Brother house mates), Jidekene (from living in Bondage) Zeal (Mercedes Benz Fashion week), Zander (Dubai Fashion week) and several others.