It might also be supported by a detailed analysis of the return on investment from each different channel, measured in terms of customer response and conversion of sales.
Some companies target certain channels at different demographic segments of the market or at different socio-economic groups of consumers.
Multichannel marketing allows the retail merchant to reach its prospective or current customer through a channel of his/ her liking.
Online and offline multichannel marketing campaigns can either inform one another or be executed in isolation.
[4] Multichannel marketing does not only use web 2.0 forms but also integrates media convergence models, targeting customer interaction through different platforms such as via text messaging, on a website, email, online video campaigns,[5] GPS to track the location of a customer and their proximity to the product or service.