Integration, here, is defined as "a process of transformation measure by the degree to which diverse media such as phone, data broadcast and information technology infrastructures are combined into a single seamless all purpose network architecture platform".
The convergence in this example is demonstrated in the involvement of the Internet, home devices such as smart television, camera, the YouTube application, and digital content.
Here, the Internet serves as the intermediary, particularly through its interactivity tools and social networking, in order to create unique mixes of products and services via horizontal integration.
[33][34][35] The role of the Internet has changed from its original use as a communication tool to easier and faster access to information and services, mainly through a broadband connection.
A sophisticated webmetric analysis, which maps the links between different websites and seeks to identify important nodal points in a network, demonstrates that the Zapatistas cause binds together hundreds of global NGOs.
However, Lugmayr and Dal Zotto argued, that media convergence takes place on technology, content, consumer, business model, and management level.
view this as simply being the tip of the iceberg, as all facets of institutional activity and social life such as business, government, art, journalism, health, and education, are increasingly being carried out in these digital media spaces across a growing network of information and communication technology devices.
Convergent services, such as VoIP, IPTV, Smart TV, and others, tend to replace the older technologies and thus can disrupt markets.
Broadcasting is increasingly being replaced by the Internet, enabling consumers all over the world the freedom to access their preferred media content more easily and at a more available rate than ever before.
Many industry leaders are increasingly reverting to media convergence as a way of making sense in an era of disorientating change.
Open to anyone, Second Life has emerged as a compelling 3D virtual reality for millions of citizens around the world who have created avatars (virtual representations of themselves) to populate and live in an altered state where personal flight is a reality, altered egos can flourish, and real money (US$1,296,257 were spent during the 24 hours concluding at 10:19 a.m. eastern time January 7, 2008) can be made without ever setting foot into the real world.
The combined forces of technology and human nature will ultimately take a stronger hand in plurality than any laws Congress can invent.
"[59] The rise of digital communication in the late 20th century has made it possible for media organizations (or individuals) to deliver text, audio, and video material over the same wired, wireless, or fiber-optic connections.
[60] Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, "changing the way we create, consume, learn and interact with each other".
Transmedia storytelling is defined by Jenkins as a process "where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.
Fan films, discussion forums, and social media pages also form, expanding The Matrix to different online platforms.
Despite the creation of "black boxes", intended to perform all tasks, the trend is to use devices that can suit the consumer's physical position.
[61] As Rheingold asserts, technological convergence holds immense potential for the "improvement of life and liberty in some ways and (could) degrade it in others".
Manufacturers now integrate more advanced features, such as video recording, GPS receivers, data storage, and security mechanisms into the traditional cellphone.
Text-to-landline services also exist, where subscribers can send text messages to any landline phone and are charged at standard rates.
Advancements in WiMAX and other leading edge technologies provide the ability to transfer information over a wireless link at a variety of speeds, distances, and non-line-of-sight conditions.
[citation needed] The U.S. Federal Communications Commission (FCC) has not been able to decide how to regulate VoIP (Internet Telephony) because the convergent technology is still growing and changing.
In addition to its growth, FCC is tentative to set regulation on VoIP in order to promote competition in the telecommunication industry.
[74] Meisel and Needles (2005) suggests that the FCC, federal courts, and state regulatory bodies on access line charges will directly impact the speed in which Internet telephony market grows.
[75] On one hand, the FCC is hesitant to regulate convergent technology because VoIP with different feature from the old Telecommunication; no fixed model to build legislature yet.
"...Fundamental basis for classification, therefore, is to consider the need for regulation in terms of either market failure or in the public interests"(Blackman).
[6] The Electronic Frontier Foundation, founded in 1990, is a non profit organization that defends free speech, privacy, innovation, and consumer rights.
[79] Despite regulatory efforts of deregulation, privatization, and liberalization, the infrastructure barrier has been a negative factor in achieving effective competition.
[81][page needed] As the former FCC Charman Michael Copps put it: "From its inception, the Internet was designed, as those present during the course of its creating will tell you, to prevent government or a corporation or anyone else from controlling it.
Sicker, Warbach and Witt have supported using a layered model to regulate the telecommunications industry with the emergence of convergence services.