Founded around 1997 and based in London, it was acquired by Microsoft in 2007 for $50 million.
[5] It offered street maps and door-to-door travel directions on a public web site.
Other offerings included aerial photography, local information, and business services.
Services were also offered through its partners, including accommodation, restaurant and train-ticket booking.
The Geo microformat was used to provide a Wikipedia map overlay generated from the official database download.