The Company started out as Multiply Marketing Consultancy LLC, established in the year 2003 with its current CEO and three other employees.

[3] On December 5, 2021, Multiply Group started trading on the Abu Dhabi Securities Exchange (ADX) main market.

[4][5][1] The Group carried out a series of acquisitions during 2021 including the full acquisition of Pal Cooling Holding, an increase in ownership of Viola Communication to 100 per cent and the acquisition of significant stakes in Emirates Driving Company and Omorfia Group which includes Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa and Creative Beauty Source, and US-based digital marketing firm Firefly.

[10][1][2] The Group's investments span across 5 industries: media and communications, utilities, ventures, wellness and beauty, and the digital economy.

[11][5][4] Starting in 2016, the company acquired 50% stake of its largest local competitor Viola Communications.