It is located at 725 Ponce de Leon Avenue in Poncey–Highland and has been known as "Murder Kroger" for decades.
[2][5] Prior to its construction, the store was originally occupied by land owned by Ford Factory Square.
[14] A song titled "Murder Kroger" by the group Attractive Eighties Women, which incorporates a mention of the nearby Clermont Lounge into the lyrics, is dedicated to shoppers who frequent the store.
[15][16] Renovations were scheduled for completion in November 2014 at the market, including a bike/pedestrian ramp to the Atlanta BeltLine's Eastside Trail, a bike repair station, new curbs and sidewalks (including paved sidewalk access to Ponce de Leon Avenue), new trees and landscaping, a "water quality pond" in the parking lot to filter runoff, new LED parking lot lighting and repaving the front and back parking lots.
[2] Kroger opened a new store on October 16, 2019, at the same location, as part of the 725 Ponce development.