[1] The museum is one of several efforts in the country to promote and consolidate information about the history and culture of commercial design in Mexico.

[4] One reason the museum promotes collecting is that very often items related to design and communication are simply thrown away as junk, such as 1980s sneakers and 1970s skateboards.

The opening of the museum drew a number of international diplomats, including those from Russia, Guatemala, Haiti and Slovenia.

[2] In the mid-2000s, Newman began the process to found the museum so that the collection would be preserved and studied, especially as it relates to the development of package design, publicity and the graphic arts.

[5] The permanent collection is divided into 37 sections based on theme, such as soda bottles, cigarettes, music, stationery, printing material, pharmaceuticals, clothing and textiles and more.

This collection is too large to be shown in its entirety at the physical museum, so items on display rotate, presented in shows with themes or contexts.

Some notable items include old paper grocery bags from the Sumesa supermarket chain, a beer advertisement from 1890 and commercial packaging from occupied Japan.

The collection is a starting point for the museum which aims to be a center of culture, exchange of ideas and research for communication and design.

During its opening in 2010, there was a temporary art exhibit by Carlos Aguirre named "ODA a la Mujer" (Ode to a Woman).

Along with the display, the museum has co sponsored talks and meeting about collecting with academics from the Universidad Nacional Autónoma de México.

The exhibit only has about sixty of the over 15,000 which include rare ones by famous photographers such as Guillermo Kahlo, Hugo Brehme and Charles B. Waite who documented aspects of Mexico from the late 1800s to the early 20th century.

[4] In August and September 2011, the museum and the Universidad Nacional Autónoma de México co-sponsored talks and workshops centered on design, communication and the collecting.

[2][5][19] It is located in Colonia Roma, just west of the historic center on Colima Street, known for its art galleries, restaurants and bars.

[21] The installation consists of two fences that surround the trees and plants in the front of the museum, on the corner of Colima and Córdob streets, in Colonia Roma, Mexico City.

MODO invited Mexican couples to show their love by hanging locks in the fences at one side of the building.