The museum features a collection of antique and classic cars, motorcycles, guns, license plates, arcade machines and automobile memorabilia.

The museum hosts many automobile-related events including swap meets and car shows.

[2] The museum building, designed by the Little Rock firm of Ginocchio, Carter, Cromwell and Neylan, and 57-acre grounds were donated to the Arkansas Department of Parks and Tourism.

A new non-profit corporation was formed and reopened the Museum in 1976 with cars on loan from collectors around the country, leasing the building from the state.

It also retains several cars from Rockefeller's personal vehicles: the 1951 Cadillac that he drove to Arkansas when he made the state his home, his 1967 Cadillac limousine with a Santa Gertrudis bull sterling silver hood ornament, and his 1914 Cretors popcorn wagon.