The channel primarily broadcasts entertainment programming, focusing on scripted television series and films.

Established in 1997 as MusiMax as a joint venture between CHUM Limited and Radiomutuel, it was originally conceived as a sister network to MusiquePlus, and focused primarily on adult contemporary music (making it the French-language equivalent to MuchMusic's then-sister network MuchMoreMusic).

In 2016, Remstar relaunched MusiMax as Max into its current format while M3 (the former MuchMoreMusic) was replaced into the Canadian version of Gusto, which was renamed into CTV Life Channel in 2019.

CHUM Limited first pursued a license from the CRTC for MuchMoreMusic—an adult contemporary counterpart to MuchMusic—in 1993, as part of a round of applications for new specialty channels.

On April 11, 2007, Astral Media announced that it would be acquiring the remaining 50% in MusiMax and MusiquePlus from CHUM Limited, giving it majority ownership.

[5] On December 4, 2013, Remstar, owners of the French television system V, announced that it would acquire MusiquePlus and MusiMax for an undisclosed amount through its subsidiary V Media Group.