[1][2] One of the backgrounds for the establishment of this award is to strengthen, to change and to open the Japanese music market for a global audience.
[5] A showcase titled Matsuri '25: Japanese Music Experience was announced to be held on March 16, 2025, at Peacock Theater, Los Angeles with Ado, Atarashii Gakko!
[8] During a press conference held at Live Entertainment Expo in Tokyo, Tatsuya Nomura, the CEO of the Federation of Music Producers Japan stated that the consumer behavior has changed drastically in Japan during the COVID-19 pandemic shifting from physical purchases to digital media.
[4][5] From this pool a panel consisting out of persons from the Japanese music industry select five nominations for each category.
[9] At the inaugural award ceremony there are two categories where the nominations and winners are select by a public vote on Spotify.