Its stated aims are to encourage the music industry to innovate new practices to reduce, and ultimately remove, the carbon footprint of the music industry and to work with artists to engage all communities in the debate while calling on the government to target a 2030 date for net-zero emissions.
[6] In 2020, MDE was nominated as the charity partner of the Scottish Album of the Year Awards[7] and curated announcements on zero carbon commitments in conjunction with labels Ninja Tune and the Beggars Group.
[8] In 2020, an MDE delegation including Fay Milton (from the band Savages), Edwin Congreave (from the band Foals), Peter Quicke (Co-CEO Ninja Tune) and Alison Tickell (CEO of Julie's Bicycle[9]) met with Frans Timmermans,[10] Vice-President of the European Commission, to discuss the role that music can play in supporting the EU Green Deal and contribute to Europe's green recovery strategy.
[6] In 2020, singer Billie Eilish[11] signified her support by wearing and projecting their slogan, 'No Music on a Dead Planet', during her global live stream event.
Around Earth Day[13] on 22 April 2021, composer Errollyn Wallen launched MDE's 'Turn Up The Volume'[14] campaign on BBC Radio 4's Loose Ends, a series of interviews and seminars which involved artists such as Melanie C, Declan McKenna, Peter Hook and Annie Mac.