[3] Mutual of Omaha has multiple subsidiaries including: Founded in 1909, this company provides life insurance, pension and annuity products for groups and individuals.

[citation needed] It has grown into a Fortune 500 company offering insurance and financial solutions for individuals, businesses and groups throughout the United States.

With a license to sell insurance in all 48 states, an abbreviated name and distinctive Native American symbol, the company gained nationwide prominence in the 1950s.

In 1963, the company began sponsoring Mutual of Omaha's Wild Kingdom, a wildlife program hosted by Marlin Perkins and Jim Fowler that remained on television for more than 20 years.

[11] The show has been since relaunched several times, with its current iteration running as a Saturday morning offering as part of NBC's The More You Know and produced by Hearst Media Production Group[12] Mutual of Omaha sponsors 7 PGA Tour golfers and 2 LPGA golfers, including Russell Knox, Henrik Stenson, Pádraig Harrington, Paula Creamer, Jessica Korda, Bud Cauley, Brandon Hagy, Robby Shelton and David Leadbetter.